Craft Hatch: Sustainable Living Festival edition



A couple of Saturdays ago Craft Hatch kicked off its 2010 season with a market coordinated in celebration of the Sustainable Living Festival. It was great to see so many people wandering through the space again (no doubt due to some very nice publicity in The Age in the previous week), and here are some images from the day.

A big thank you to Andrea Daniel, Gemma Johnson, Hookturn Industries, Mae Finlayson, Morgan Wills, The Dusty Caravan (Hollie Maree Kelley), Spin Spin (Susan Fitzgerald) and TastyPixel (Sheena McKinnon).




Morgan Wills


Morgan Wills


Mae Finlayson


The next Craft Hatch market will be taking place on Saturday 13 March. It's yet another special edition of the market, this time coinciding with the L'Oreal Melbourne Fashion Festival so you bet it'll be another grand affair!

Introducing... Adam Cruickshank


How did you first come across the subject of cargo cults? What was it about it that fascinated you and led you to explore its history further?

I lived in Papua New Guinea at the end of the eighties and so I guess it originated then. I don't exactly remember when I first heard about them, but I assume they got my interest when I did hear about them because I had some idea of their context, at least geographically. Fundamentally I think much of Melanesian craft is incredibly beautiful and is bound up with the immediate concerns of those cultures so much more inextricably than objects made in the culture I am part of.


In general we are much more isolated from the objects we use from the materials themselves and the where and the how of manufacture. Many cargo cult activities were a result of World War II and a reaction to the sudden influx of the most alien technology, systems, beliefs and meanings, as well as planes, guns and fridges. What would have been strange and amazing things from completely outside their own context were immediately sublimated into their own cultural beliefs via the appropriation of their form using traditional crafts and materials. I think this shows an amazing ability to adapt and change in order to accept the previously unimaginable. And not least to imbue those objects ("cargo") with meaning relevant to the society in which they suddenly arrived.


We use the phrase "cargo cult" when describing some of these activities, just because it's now an accepted, if very problematic, term. Much of what the invaders saw as "cultish" activities were probably misinterpreted and were in many cases certainly just projections of Western culture's own desires. If we want guns and fridges, they must want guns and fridges too, which is pretty simple and probably wrong on many counts. Applying the blanket term "cargo cult" to a wide-ranging and incredibly diverse set of activities without much in common between different regions is pretty derogatory and ignores the fact that many of these movements were essentially political in nature and stood in opposition to the invaders and their technology rather than in submissive awe of it.





Two images taken during a photography trip in 1988, when Adam was a high school student in Papua New Guinea.


What were some of the fun/frustrating parts of constructing the objects for Reverse Cargo? How is it possible to (discreetly?) carry out thousands of IKEA pencils?

I very often have no idea how I am going to make something before I make it. Most of the time my practice involves ideas I'm interested in made whole, rather than a consistent practice of working with particular materials finding its own way to meaning.


I often start with meaning, or at least a seed of it, and then decide how I would like that to take form. As a result, some of it was pretty frustrating! For example I wanted to make a large folded canoe from woven IKEA measuring tape but it always ended up a bit too floppy and I really didn't want to add extra elements like supporting cardboard. Although even that was ultimately fun too, I enjoy that process of exploring a way to do something I haven't done before, even if it fails. Most of it was enjoyable.


The pencils were relatively easy and great fun to work with, although sometimes I think they are almost too perfect. In some ways the more obviously crass colourful consumer crap I used on some of the attachments worked better. But I probably made 8 or 9 trips to IKEA simply for tape and pencils. It's not too hard, I just carried a bag on my shoulder and walked the IKEA maze and every time I passed a pencil holder I'd grab a big handful and put it in my bag. Sometimes I got The Fear (the feeeear!), but then they're free anyway right? And it was fun, hunting and gathering from the IKEA jungle. Inevitably I’d also buy something stupid like a bath mat or a happy plant or a light bulb so I guess if anyone was watching me through secret cameras they didn't care.



Cluster of IKEA pencils attempting to recreate a John Brack painting. This image was taken at Adam's studio when he was working on the show.


With Reverse Cargo, do you think youve personally exhausted the subject matter of cargo cults, or is this something youd like to return to soon or in the near future?

I guess so. It wasn't so much specifically cargo cults as subject, but more what I saw as their underlying concerns. It was principally the way you can invest additional meaning beyond the simple market-worth of a particular object or beyond the obvious meaning of its intended use. And the flux of that meaning for those objects once the context is altered. Particularly objects you might feel alienated from and I guess I feel alienated from a lot of contemporary mass consumer culture. So in one way it's ongoing in my work, but I probably won't be using cargo cults as a specific jumping-off point again. These are only my reference points; the work doesn't strictly ‘mean’ these things. Although I personally have internal stuff going on in order to reach the visual conclusions I do, it isn't necessary for the viewer to know that stuff. That's the beautiful thing about art: there is no correct answer. If it's successful for me, it doesn't have to be for you, and more importantly, vice versa.




Spread from Adam Cruickshank's limited edition
artist book


Recently I went and saw the Art of the Ömie exhibition at the NGV, which is mostly bark paintings from a remote area of Papua New Guinea. The work is really beautiful and even moving, but its context in that gallery really weirded me out and much of the original meaning is not just diluted but completely changed. Most odd was a couple of videos they had playing of the Ömie people painting on a gallery floor. Right in the middle of the wall behind one video of two women working at a large painting on the floor, was this power point. It just struck me as funny and strange and wrong and I couldn't stop looking at that power point. I mean it really transfixed me much more than the work they were doing.


The exhibition also included some totally amazing head-dresses and I couldn't get past the fact that, in their original setting, would you ever be able to see them against a pure white brightly-lit background? It's such a common thing to us, a white background, but originally you could never see them like that. We use white backgrounds for displaying objects because it supposedly lends a void of meaning (a supposedly handy way to read the object unfettered by any connotation), but in this case it had completely and drastically the opposite effect. So I'm thankful for having seen them, but I also feel like I didn't really see them. I don't know if that is all ultimately bad or good, but it's definitely different.



Youve done some great exhibitions/projects in the past few years. Which one of them was a particular favourite of yours and why?

I'm not really sure I have a favourite. I'm not sure judging art (or craft) hierarchically is very useful. Even though we all do it and it's a massive part of western culture to rate things and put things on a scale of better or worse. Top ten! And I guess it's a common theme in some of my work. Like Western renaissance painting is ranked above traditional Melanesian craft. Those kinds of attitudes are changing, but it's still a common belief. There's this fantastic diagram which I love (stolen from Dexter Sinister) which explains a chronological change in cultural hierarchies really well. But I guess I enjoyed making the Philosopher Kings prints because I find them both hilarious and complex and there's a really nice set of coincidences running through them. I also really enjoyed the work I did for the Repeat Repeat group show at Platform called Enhanced Awareness Campaign. It's not often I am completely satisfied with my own work so it's nice to remember those strange bastard trophies.



Image from Dexter Sinister


Friedrich Nietzsche vs Roots Manuva from Philosopher Kings, digital print on cotton rag, 60 x 60cm




Exotic Blueberry from the Enhanced Awareness Campaign exhibition held at Platform in 2009. Made from trophy parts and $2 shop/supermarket finds.


A few years ago you were working as an art director for a few big companies. Now that youre freelancing your services, what are looking forward to? On that same note, what would your dream collaboration entail?

Even though a lot of the commercial pay-the-bills work I do is second-hand subject matter for my art practice, I think it's beneficial if the remain as separate as possible. There is a constant antithetical fight between the two and it's often hard for me to resolve that. On one hand I sometimes contribute to mass mainstream culture, a culture that definitely has an explicit and usually a very narrow meaning, while my artwork tries to reject that stuff even while appropriating some of its signals.


But being freelance is much better than working for the man. I guess the best commercial projects to work on are those involving other creative people and organisations who actually interest me and are contributing something positive and who have all their own creative skills and ideas which we can squish together into a gigantic orgy of fun.



Was your decision to use IKEA products arbitrary, or did you have a specific reason for choosing this giant Swedish company?

IKEA is such a great metaphor for right now in western culture. Its largely mass-produced generic objects from a behemoth supermarket headed by one of the richest men in the world, but they do what they can to obscure that. A year or so ago all their in-store signage directly referenced Barbara Kruger. Their advertising is quirky and different. All their objects are ‘designed’ by ‘designers’. And of course they are, it's true, but they even tell you who designed their meat hooks for example. Now I'm pretty sure that particular design has been around for a long time and it wasn't designed by an IKEA designer. What the IKEA designer did, I can only assume, is figure out a cheap way to bend a cheaper material en masse and to ensure that although the pack of 5 only costs $2, they are still make a decent profit, which is more economics than it is design. Don't get me wrong, I love IKEA in many ways. But maybe they should also have in-store photos of someone from their pricing department (wearing architect glasses and a black skivvy). I'm not trying to use IKEA judgementally, although it's easy to read the work that way I guess. It was just such a convenient symbol with such a big range of meanings and connotations when you're talking about the hand crafted.



Meathooks - they pretty much look the same all over the world


A photo taken by Adam of an IKEA display featuring Barbara Kruger homage signage.


And finally, Im guessing youve already seen this amazing article http://en.wikipedia.org/wiki/Prince_Philip_Movement about how Prince Philip is regarded by the Yaohnanen tribe in Vanuatu as a diving being. What struck me the most is that in 2007, Prince Philip sent the tribe an autographed photo of himself as part of a British TV show called Meet the Natives. What are your thoughts on this and would you be interested in supplying us with a signed headshot of yourself for the winner who correctly guesses how many IKEA pencils were used in IKEA head dress?


A diving being would be great! Prince Philip with a 19th century diving mask, holding a starfish in one hand, a necklace of cowrie shells, a waving wig of seaweed floating behind him. Sorry, I know that was only a typo, but it's a nice image huh?


Yes that was a typo, I meant 'divine being'.

Yeah, I find the whole thing kind of disturbing. I guess a good way to answer your link, is with another link: http://news.bbc.co.uk/2/hi/uk_news/1848553.stm


Prince Philip hasn't previously distinguished himself as the most forward-thinking or culturally sensitive kind of guy. And this particular movement has become such a staple tourist attraction that it's hard to know how much is genuine belief anymore and how much is theatre. And no, I've never seen Meet The Natives, but I just looked it up and I have no idea what to make of it... I'd have to see it. Would you recommend it? Is it on DVD? Can I borrow it off you? And no way are you getting a headshot, sorry, nah.




Reverse Cargo is on in Gallery 3 until Saturday 6 March.



To find out more about Adam, check out his website.


From the archives: SNEAK enCOUNTER exhibition


Here's another set of images from way back: the SNEAK exhibition at our enCOUNTER window featuring work from recent NMIT graduates Tessa Blazey, Tae Schmeisser, Vanessa Maxim, Milly Flemming, Alex Bletsas, Elise Newman and Lia Tabrah.

Tara Lofhelm



OTT by Lia T.


Elise Newman


Alex Bletsas



Elise Newman


Tessa Blazey

Tessa Blazey

SNEAK was on from 16 November - 6 December 2009.

From the archives: Gracia Haby & Louise Jennison workshop

A while back (um, quite a while) Gracia Haby and Louise Jennison held an evening workshop on how to make a concertina fold notebook. It's always so lovely, and not to mention great fun as well, when artists host workshops!

Here are some images from the event:



Photography: Kim Brockett

Free! a few spots at Adam Cruickshank's Signal workshop this Saturday


Everyone loves a freebie, and you'll especially love this one if you're between 13 to 25 years of age!

Signal is very kindly offering up several complimentary spots at current exhibitor Adam Cruickshank's workshop Brand Identity Strategy this Saturday from 10am to 4pm. Click the image above to enlarge, or visit Signal's website for more details.

There are a limited number of spots available at this workshop, so be sure you think quick and act fast.

To book a spot for yourself or a friend (or why not both of you), call Signal on 9664 7900.

Hurry!!

Craft Hatch: this Saturday!

We've emerged into 2010 well-rested and optimistic for another incredible year for Craft Hatch, our market for emerging artists and makers. The first Craft Hatch of the year will take place this Saturday 13 February at our regular spot in the gallery of the City Library, 253 Flinders Lane from 11am to 4pm.

To celebrate our return, Craft Hatch has teamed up with the Sustainable Living Festival to present a program of artists whose practice is eco-friendly, and not to mention pocket-friendly as well! Joining us in February will be 10 fabulous artists, most of whom will be participating at Craft Hatch for the first time. We keep things fresh here at Craft Hatch! Only the freshest and the best for you after all.

Stallholders at the market this Saturday are:

Andrea Daniel (whose knitted cactus were featured in last Sunday's M magazine, a pullout in The Age, pictured above)

Anne Mason of LUcE Handmade


    Gemma Johnson


    Hollie Maree Kelly of The Dusty Caravan

    BYO coffee cups from Hookturn Industries


    Kylie Bickerdike


    Mae Finlayson


    Susan Fitzgerald of Spin Spin

    Sheena McKinnon of TastyPixel



    Morgan Wills

    Here are the details again:

    When: this Saturday 13 Feb from 11am - 4pm
    Where: City Library gallery, 253 Flinders Lane, Melbourne

    See you there!

    Word up

    This year, Craft Victoria turns the big four-oh (as in 'oh yes!' rather than 'oh no...') and we've lined up a whole slew of special events and projects to celebrate this.


    Anthea and client at the 2009 L'Oreal Melbourne Fashion Festival

    First up is a series of four essays commissioned as part of Craft Word, a collection of essays celebrating Craft Victoria. To get things started, fashion designer Anthea Van Kopplen (of the envelope project) has penned a most excellent article on the subject of excess in fashion.

    Click here to have a read.

    What a way to kick off the week!

    Fun activity: guess how many pencils

    We have a treat for you today... a little game of 'Guess how many IKEA pencils Adam Cruickshank had to cart out from IKEA in order to make IKEA Head Dress'.

    So, the person with the closest guess to the actual number of pencils used (to be confirmed by Adam) will win a mystery prize! It could be anything, it could be something, it could be nothing...




    Of course in an ideal situation, a truly committed competition entrant would come visit Adam's show in Gallery 3 and fastidiously count out the number of pencils... can't be bothered? No worries! IKEA Head Dress is pictured above.

    Adam also has a very cool artist book to accompany his exhibition that is available for sale at the front desk. Printed in a limited edition run of 200, this artist book is a bargain at $5!

    To participate, leave a comment with your approximation.

    Closing date: Sat 6 March (the last day of Adam's exhibition).

    We will announce the lucky winner on Monday 8 March!

    New enCOUNTER display: Gregory Bonasera, Repsychled

    Freshly installed in enCOUNTER just this week is Gregory Bonasera's Repsychled, a collection of white bone china plates imprinted with decals featuring illustrations of 18th century furnishing drawn by Gregory himself. Stunning!

    Repsychled is on until 28 February and enCOUNTER is available for viewing all day everyday.


    These plates were originally produced by landmark Japanese ceramics company Noritake as part of the Qantas First Class range. When Marc Newson redesigned Qantas in 2007, these fine bone china plates were discarded. Bonasera has taken these ‘redundant’ blank canvases and adorned them with stunning furnishing illustrations from the 18th century; completing their journey from dutiful, through discarded and back to desired.

    The plates are available in three sizes and range from $27.50 to $66.

    We'll have images of the installation up on CLOG soon. This darn daylight savings business makes it difficult to get images due to the intense reflections on the glass!

    Divertissement

    There have been some excellent write-ups on Chris and Darren's show that have been popping up here and there, which we highly recommend you check out (such as here and here).

    Below is the accompanying exhibition catalogue for Chris and Darren's show Divertissement, currently in Gallery 1 and 2 until Saturday 6 March.



    [Un]Natural Selection


    Divertissement is a joint showing of new works by Christopher Headley and Darren McGinn. Headley’s work conveys a set of visual propositions that connect natural and unnatural environments to emotions such as melancholy. His works Lookout and Hide convey feelings of wistfulness and introspection through installations that include posed photographs on affected landscapes; a dry lake bed, a disused gold mine, the kitchen bench. McGinn explores issues of urban identity, its personal and communal importance and its potential loss as the urban sprawl extends and surrounds our regional villages. His installation Dormitory Suburb poses a contradiction as a place of hope and promise but also as a place of fear. The people who live in his Dormitory Suburb are ready to be challenged with the stigma associated with postcodes. “Part of my aim is to shake up people’s thinking of what it means to be living in particular suburbs. I don’t believe people think about their sense of place very often in a positive light”, McGinn says.



    Dormitory Suburb


    Infused with a sense of wonder about the world and the objects through which we make sense of it, both artists share in their work a sense of humour and an appreciation of the absurd. Aware of this common ground, Headley and McGinn have taken up the challenge here of expanding their individual pursuit of ideas through collaboration. This was clearly set out from the beginning as an open-ended exercise, simply, “to see what pops out”. It took some interesting twists and turns. By the time the artists were ready to take up their challenge, McGinn was satisfying his caravan addiction in his suburban backyard kingdom on the Bellarine Peninsular and Headley was travelling through Morocco, staying in altogether different caravan parks, the caravanserai that supported the flow of commerce, information, and nomadic people across the network of trade routes in North Africa. Thoughts and ideas were soon travelling back and forth across continents. Both artists took pleasure in the irony of standing on their common ground, and collaborating on a shared theme so closely, from such a great distance.


    Alongside the artists’ individual installations, this process is consolidated in
    Divertissement with two works, Adobe-Van and Caravan, a new “caravanserai” where, both artists admit, they were unlikely to have arrived without collaboration.


    Adobe-Van
    , an image drawn from a classic 1950s caravan, is evocative of the aspirations and dreams that climaxed in a lifestyle of both permanence and mobility. It recalls the joys of family holidays, safe and secure in touring suburban homes-away-from-suburban-homes. Adobe-Van offers humorous possibilities of visualising a caravan, with its adobe-clad walls, as a home or some kind of hi-tech shelter. Yet the adobe coating fixes this home. It demobilises it. It puts an end to a dream.


    Caravan comprises a procession of figures. The word ‘caravan’ here refers more to a caravan trail than a mobile home, though the idea of caravan as mobile home still persists. The strange figures are regimented into unfamiliar family groups. The caravan as object of desire, and the relentless and seemingly futile motion of the collection of figures have a melancholic, fatalistic air. They bring to mind a restless global culture on the move, that’s both as archaic as the first journeys of peoples across continents and a sign of our accelerated times.


    The works in Divertissement aim to alter, like chemical substances speeding up the processes of action and reaction, our habitual perceptions of the world around us. Today, a nomadic condition is as much the experience of the world’s most dispossessed as of its more privileged. These works are not about history. They are about transition, from one condition or environment to another.


    Divertissement supplies the viewer with entertainment of a serious variety.


    Christopher Headley and Darren McGinn
    January 2010

    Lookout (detail)

    Photography: Lily Feng

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